About me

I’m Alexia, Alex, Lexi or Lex, depending on who you are. I’m the CO-CEO known as Fancy Pants for Vuka Sparkling Energy Drinks. The other half of the CO-CEO is my husband Darian. I’m mom to Mia, Maxim and Milan, by far the best brands I’ve ever created. I am both proudly South African and American. I’ve been a copywriter, bartender, bass player, triathlon race director and kid’s party entertainer. I have worn a midnight blue cape and have hiked the Grand Canyon rim to rim to rim. Not in the blue cape. I’m a kook surfer, marathon runner, used to be race director, a musician and writer, wanna-be rock star,all-timee actress, serial entrepreneur, passionate marketeer, creative, vocal and sometimes just a little crahayzy. Oh, and yes, I change my hair color more often that you change handbags.